It’s a question we get asked every summer: “Should I wait until after the school holidays to sell?”
Traditionally, August has been viewed as a slightly quieter time in the property world – families are away, routines are on pause, and agents, solicitors and surveyors might take a break too. But if you’re thinking about selling or letting this summer, the good news is the market remains active, and there are still plenty of motivated buyers out there.
In fact, 2025 is proving that summer doesn’t mean slowdown.
What the Latest Data Tells Us
Yes, there’s usually a small seasonal dip – but this year it’s not holding buyers back.
- Zoopla reported that buyer demand in July 2025 was up 11% year-on-year, and agreed sales rose by 8%.
- This is being driven by improved mortgage affordability, giving more buyers confidence to move even in the holiday months.
- According to Rightmove, although asking prices dipped slightly in July (by 1.2%), this was more about increased seller activity – not falling demand.
So while some may step back over summer, many others are stepping forward – and they’re serious about securing a home before autumn.
Why Selling in Summer Can Work to Your Advantage
Rather than viewing August as a quiet time, it can actually be a smart window to list your property:
Less competition – With fewer homes going live, yours has more chance to stand out
Motivated buyers – Those looking now are often on a tight timeline and ready to move
Better weather – Gardens look their best, natural light floods in, and kerb appeal peaks
Back-to-school pressure – Many buyers want to be settled before the new term begins
And when September rolls around, you’re already ahead of the curve – with viewings booked, conversations started, and interest building.
Seasonal Trends Are Smoothing Out
We’re seeing a shift in how the year unfolds in the property market. Instead of big highs and lows, the months are levelling out – meaning there’s no longer just one ‘right time’ to sell.
Even RICS (Royal Institution of Chartered Surveyors) noted in June 2025 that buyer demand was holding steady and “stabilising,” with many expecting the momentum to carry right through into autumn.
Selling a Family Home? Summer’s Still Smart
While it’s true that some families delay moves during school holidays, many are still browsing online and booking viewings in advance. With tools like video tours, WhatsApp chats, and virtual valuations, we’re able to keep momentum going and offer a seamless experience, even while clients are away.
Plus, for those looking to move before Christmas (yes, we’re already saying it!), August and September are key decision-making months.
In Summary:
| Myth | Reality |
|---|---|
| “Everyone’s on holiday – nothing happens in August.” | Many serious buyers are still looking, and listings face less competition. |
| “It’s better to wait for September.” | By launching in August, you’ll hit the ground running when the post-holiday rush starts. |
| “The market slows right down.” | This year, buyer demand is up – and sales are strong. |
Thinking of Selling This Summer? Let’s Talk.
At Hattons, we know how to market homes confidently through every season. Whether you’re upsizing, downsizing or simply curious about your home’s value, we’ll guide you every step of the way – with local insight, professional photography, and a marketing strategy tailored just for you.
Get ahead of the curve and make the most of the summer momentum.
Call us today for a free valuation or property review – no pressure, just honest advice.