A proud moment for our independent Forest of Dean estate agency as Hattons receives national recognition for sales excellence.
On Tuesday 3rd November 2026, Hattons Estate Agents attended the prestigious EA Masters event at Evolution London in Battersea Park, where we were delighted to be awarded GOLD for Sales at the Best Estate Agent Guide Awards.
For a relatively young, independent estate agency based in the Forest of Dean, this was an incredibly proud moment and a fantastic opportunity to celebrate the hard work of our team.
A Day of Learning, Technology and Innovation
The day began with the EA Masters conference, bringing together estate agents, industry experts and some of the world’s leading agencies to share ideas, experiences and insights into the future of the property industry.
A significant focus throughout the day was on technology, innovation and, of course, artificial intelligence (AI).
From the ways AI could transform how estate agents operate to the latest developments in property marketing, customer communication and digital services, there was plenty to take away.
At Hattons, we’ve always believed that technology should enhance the service we provide, rather than replace the personal relationships that are so important when buying or selling a home.
We already invest heavily in professional photography, drone footage, video tours, 3D virtual tours, targeted digital advertising and regular communication with our clients.
However, we’re always looking for ways to improve, and the conference provided some fantastic inspiration for how we can continue developing our services.
As an independent agency, we have the flexibility to embrace new ideas quickly, and we’re excited about what the future holds.
An Evening Celebrating the Best in Estate Agency
Following the daytime conference, the evening saw Evolution London transformed for the prestigious EA Masters awards ceremony.
Guests enjoyed a sit-down dinner before the Best Estate Agent Guide Awards were presented, recognising estate agencies across the UK for their performance, marketing and customer service.
It was a fantastic atmosphere, surrounded by people who share a genuine passion for the property industry.
The highlight of the evening for us was discovering that Hattons Estate Agents had been awarded GOLD for Sales!
To receive this recognition alongside some of the UK’s largest and most established estate agency businesses was an incredibly special moment for our team.
What Is the Best Estate Agent Guide?
The Best Estate Agent Guide is a national assessment of estate agency performance, designed to help buyers and sellers identify agents delivering high standards of service.
Unlike awards based solely on nominations or popularity votes, the Guide uses independent research and performance data to assess estate agencies across the country.
The assessment considers several important aspects of estate agency performance, including:
- Property sales performance: How successfully agencies sell the properties they bring to the market.
- Speed of sale: How efficiently properties progress towards an agreed sale compared with local market conditions.
- Achieved sale prices: How effectively agents achieve prices in relation to the original asking price.
- Property marketing: The quality and effectiveness of how properties are presented and promoted to potential buyers.
- Customer experience: The service provided to buyers and sellers, including communication and customer feedback.
The assessment also takes account of local market conditions, recognising that property markets can vary significantly across the country.
Agencies demonstrating high standards are recognised within the Guide, with Gold representing a particularly strong level of performance.
For us, this recognition is especially meaningful because it reflects the work that takes place behind the scenes every day, rather than simply being an award decided by a public vote.
What Winning Gold Means to Hattons
We’re incredibly proud of this achievement, but we’re also realistic about what it represents.
We’re not suggesting that we sell every property we bring to the market, or that every transaction goes perfectly.
The property market can be challenging. Buyer circumstances change, chains can collapse, and sometimes properties take longer to sell than anyone would like.
But what we can promise is that we work incredibly hard for every client who puts their trust in us.
We believe in being proactive, investing in quality marketing, providing honest advice and keeping our clients informed, even when the conversations aren’t always easy.
Whether that’s reaching new audiences through targeted advertising, following up with potential buyers, reviewing marketing strategies or advising on pricing when market conditions change, we genuinely care about achieving the best possible outcome.
As a small independent agency, we don’t have the resources or national presence of some of the industry’s biggest names, but we do have a dedicated team, a strong understanding of our local market and a determination to deliver an excellent service.
To have that hard work recognised on a national stage means a great deal.
Proud to Represent the Forest of Dean
Since launching Hattons, our ambition has always been to build an estate agency that combines the personal service of a local independent business with the marketing, technology and professionalism you would expect from a leading national agency.
We’re proud of the area we represent, the relationships we’ve built and the trust our clients continue to place in us.
Receiving Gold at the Best Estate Agent Guide Awards is a wonderful milestone in our journey, but it certainly doesn’t mean we’re standing still.
If anything, attending EA Masters has made us even more motivated to keep learning, investing and improving.
We have plenty of ideas for the future, particularly around technology, AI and how we can make the moving process easier and more transparent for our clients.
A Huge Thank You
Finally, we’d like to say a huge thank you to our brilliant team, whose hard work and commitment have made this achievement possible.
And, of course, thank you to everyone who has supported Hattons, whether you’ve bought or sold through us, recommended our services, left a review or simply followed our journey.
We’re incredibly grateful.
We’re a small business with big ambitions, and we’re excited about what comes next.
Thank you for being part of our journey.